- Who are the groups that are most important, worth reaching, and most amenable to your message?
- What are the most persuasive and the most cost-effective channels of communication for reaching your target audience as a whole and by segment and sub-segment;
- What are the messages, messengers, settings, events, and combinations (e.g. campaigns) that are most effective for reaching and persuading your target audience as a whole and by segment and sub-segment;
- How does the effectiveness of messages, message choices, messengers, settings, events and campaigns vary by channel, social group and target audience?
Before you think this is just about marketing message testing think again…
Understanding what messages will help you achieve your objectives spans not just your consumers but also your partners, suppliers, employees, deals you want to close, acquisition targets and more.
Pechter Polls gets you objective, cost-effective, timely, and non-reactive data answer the preceding questions and more so you can take strategic action with significant benefits.
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